10 September 2009


Every time I hear the New Pornographers' lyric "the easy call, the call of search" I think for a second that they're talking about the industry I work in. They aren't, of course - no one in their right mind would write a song about the deeply boring* subject of search engine marketing, especially not a song as stirring as My Rights Versus Yours. What the hell would you write a song about, anyway? Here are some catchy ideas:

Alexa's Metrics Versus Compete's
My Conversion Funnel Versus Yours
Google Analytics Versus Omniture
PPC Versus SEO

... Yeah. I thought so. It's total gibberish to anyone who isn't knee deep in online marketing - I wouldn't go so far as to say it's a whole other language, but it's definitely got dialect status.

The other super awesome thing about the lyric in the original song is I've been hearing it wrong anyway. The full verse goes like this:

Under your wheels, your chance is with
The easy call, the called-off search
The medicine, it still won't work
But there's dangerous levels of it here

And here's the song, if you don't know it. It rocks. I can't find a link to the album version but the Letterman show is pretty close.

The one time I saw them live, I was disappointed because everything they played sounded exactly like the album, plus the band looked bored. But whatevs - the album version is a great version of the song.

* I don't find the field boring in the slightest but you should keep in mind that I also regret not having the time to learn and practice the ancient art of bonsai. So there's your measuring stick.

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